About the role
Position Summary
The Manager, Customer Analytics reports to the Senior Manager, Marketing Analytics and leads the measurement and analysis of Customer behavior across JetBlue's marketing and digital experiences. This role oversees digital performance reporting, customer segmentation measurement, and customer journey analytics to help Marketing understand how Customers engage with JetBlue throughout the path to booking and post-purchase. Through recurring reporting, proactive analysis, and close partnership with Marketing and Product/Technology teams, the Manager identifies behavioral trends, uncovers opportunities to improve digital experiences, and helps optimize Marketing effectiveness through a deeper understanding of the Customer. The Manager is a service-oriented individual who enjoys solving business problems through data analysis and exhibits the JetBlue values of Safety, Caring, Integrity, Passion, and Fun.
Essential Responsibilities
Lead the development, maintenance, and continuous improvement of reporting that measures Customer behavior, digital performance, and marketing effectiveness across JetBlue's digital experiences.
Oversee recurring reporting and dashboards that monitor website performance, customer journeys, conversion funnels, digital channel effectiveness, and key Customer engagement metrics.
Lead reporting and measurement supporting JetBlue's Customer segmentation strategy, helping Marketing understand how different Customer segments engage with digital experiences and respond to marketing initiatives.
Conduct proactive analyses and analytical deep dives to identify behavioral trends, explain changes in Customer engagement and conversion, and uncover opportunities to improve marketing effectiveness.
Analyze performance across dimensions such as Customer segment, acquisition source, geographic region, device, booking behavior, cabin, and digital journey to develop actionable business insights.
Partner with Marketing leaders to understand business priorities and deliver reporting and analyses that support customer acquisition, engagement, retention, and conversion objectives.
Collaborate with Digital Product and Technology teams to de…
