Social Media & PR Specialist

Social Media & PR Specialist

Cathay Pacific
Marketing & Branding
Corporate Affairs Department
Permanent
Mumbai, India
Application deadline: 05 Nov 2026

Company Description

Cathay is a premium travel lifestyle brand based in Hong Kong, bringing people closer to the places, experiences and opportunities that matter to them. Our purpose — to move people forward in life — begins with our own people.
Across our airlines, cargo and lifestyle businesses, it is our people who turn journeys into experiences and ambition into progress. Joining Cathay means being part of a global and inclusive community, driven by thoughtful care, progressive attitude and a can-do spirit — and supported to grow through a meaningful career that moves with you.
If you are seeking an opportunity to take flight, let your ambitions propel you higher and further. Make Your Career Move, together with Cathay.

Role Introduction

Reports to: Marketing and PR Manager
To protect and promote the brand reputation of the Cathay Pacific group across all media platforms (traditional, digital, and social). To perform and ensure region/local communication materials align with corporate affairs strategy and execution.
To ensure fast and professional response and customer engagement through Social Media and Public Relations activities as well as organising social media campaigns to promote the Airlines’ image, support fare promotions, network promotions, and other campaign and direct sales initiatives.

Key Responsibilities

• Protect brand consistency by ensuring Public Relations and social media content is on brand and locally produced content aligns with Head Office direction.
• Plan proactive Public Relations activity across the region, balancing media exposure and needs across different countries and creating positive airline stories with local relevance.
• Build relationships with traditional and new media, key opinion leaders and social media influencers, strengthening contacts through media events, familiarisation trips and management interviews.
• Coordinate Public Relations activity across countries within the region and manage regional Public Relations agency support as required.
• Support country and regional managers with stakeholder engagement activities.
• Lead regional coordination for Emergency and Accident communications preparedness and support local officers with Emergency and Accident and crisis response responsibilities as required.
• Develop insight-led regional social media content and strategy, adapt global content for local use, execute local-language activity and define success criteria aligned with local business needs and Head Office strategies.
• Maintain the regional social media content calendar and work with agencies or platforms to understand local sentiment and comments about Cathay and competitors across social media.
• Deliver local Corporate Social Responsibility initiatives in selected key markets based on Head Office direction.
• Manage the annual Public Relations and Social Media budget allocated to the region effectively.

Requirements

Academic Qualifications

• Graduation in any discipline is a must
• A Diploma or a Master’s Degree in Public Relations / Communications would be an advantage

Knowledge, Skills, Training and Experience

• At least 3 years’ experience of working in a Marketing and/or Public Relations environment
• Fluent in spoken and written English and local language (if applicable)
• Good media relationship and understanding of the story needs local media
• Ability to work under pressure and to tight deadlines, ensuring speed to market whilst maintaining quality of work
• Capable of working outside of office hours in response to urgent Corporate Affairs matters
• Capable of working on multiple projects simultaneously

** Candidates must have the legal right to live and work in India.

Benefits

https://careers.cathaypacific.com/who-we-are/why-work-here
Cathay is proud to offer eligible employees competitive compensation & benefits package, as varied by location, regularly scheduled hours worked, length of employment and employment status as highlighted below.

• Travel Privileges on Cathay Pacific Airways Global Network
• Extensive well-being programs including health and employee assistance program benefits to help you stay well.
• Paid Leave
• If this position requires a uniform, a uniform allowance will be provided.

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only.
All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
We thank all candidates for your interest in Cathay, and regret that only shortlisted candidates will be notified. Candidates not notified within eight weeks may consider their application unsuccessful.
All job opportunities are published exclusively on our official website. We advise applicants not to apply through or respond to any third-party websites or domains. Kindly exercise caution and avoid unsolicited offers from unofficial sources.
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