Integrated Marketing Specialist - Customer Travel

Integrated Marketing Specialist - Customer Travel

Cathay Pacific
Marketing & Branding
Brand, Insights and Marketing Communications Department
Permanent
Hong Kong SAR (China)
Application deadline: 11 Nov 2026

Role Introduction

In this role, you are responsible for turning customer, marketing, and commercial data into actionable insights to improve marketing effectiveness, optimise investment, and drive measurable demand for Customer Travel.

Key Responsibilities

• Marketing Performance & Effectiveness
  Analyse campaign, media and commercial performance to evaluate marketing effectiveness and identify opportunities for improvement
• Measurement & KPI Frameworks
  Develop and maintain measurement frameworks and KPIs across the marketing funnel, connecting brand metrics with customer engagement, conversion and business outcomes
• Customer & Market Analytics
  Use customer behaviour, audience, market and travel data to identify insights and opportunities that inform marketing strategy and campaign planning
• Marketing Investment Optimisation
  Assess performance across markets, audiences and channels to support more effective allocation of marketing investment
• Campaign Evaluation & Test-and-Learn
  Lead post-campaign evaluation and structured experimentation to understand performance drivers and continuously improve future campaigns
• Performance Reporting & Dashboards
  Develop dashboards and management reporting that provide a clear, integrated view of marketing performance across Brand, Social, Performance and Regional Marketing
• Insights to Action
  Translate complex data into clear narratives and actionable recommendations that influence marketing strategy, campaign optimisation and investment decisions

Requirements

• University degree in Marketing, Communications, Business Administration, or a related discipline
• Minimum 2 years of relevant experience in marketing, campaign coordination, communications, or project support
• Practical experience supporting marketing campaigns, including planning, administration, asset coordination, launch support, and reporting.
• Understanding of global and regional marketing operations, with the ability to balance brand consistency and local relevance.
• Basic knowledge of paid, owned, and earned channels, including digital marketing, CRM, social media, PR, and content
• Strong organisational and coordination skills, with attention to accuracy, deadlines, version control, and follow-through
• Strong written communication and presentation skills, with the ability to consolidate information from multiple stakeholders
• Good numerical awareness, with experience maintaining trackers, budgets, and performance reports
• Collaborative, proactive, and solutions-focused approach, with willingness to learn and responsibly use approved AI-enabled tools to improve productivity and campaign operations
• Excellent written and spoken English; proficiency in Chinese, including Cantonese and/or Mandarin, is an advantage

Equal Opportunity

Cathay Pacific is committed to fostering an environment that values Diversity, Equity, Inclusion and Belonging. As an equal opportunity employer, we are committed to attracting and hiring qualified individuals from diverse backgrounds, experiences and abilities. We strive to create a respectful, inclusive workplace free from discrimination, harassment and bullying.

Privacy

Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.

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