Assistant Manager Marketing - Brand

Role Introduction

In this role , you are responsible for supporting the effective delivery and operation of
integrated marketing programmes across the Cathay Group portfolio, comprising Cathay Pacific, Cathay Cargo and Cathay Lifestyle. you will also help turn business priorities into well-executed campaigns, content and channel activity that strengthen brand awareness, engagement and corporate reputation.

Key Responsibilities

• Coordinate end-to-end marketing campaigns from briefing to launch, tracking, and reporting
• Manage content calendars and publishing schedules across social media and owned channels
• Coordinate creative assets, translations, approvals, and delivery with internal and external stakeholders
• Ensure all marketing content aligns with brand guidelines and channel requirements
• Monitor social and media trends, audience insights, and emerging opportunities.
• Prepare campaign, social listening, and channel performance reports with actionable recommendations
• Maintain campaign trackers, dashboards, and marketing performance records.
• Conduct audience, competitor, and market research to support marketing initiatives
• Support media activations, vendor management, contracts, budgets, purchase orders, and invoices
• Drive process improvements through digital, automation, and AI tools while coordinating effectively with cross-functional teams and external partners

Requirements

• A university degree in Marketing, Communications, Business Administration, Media or another relevant discipline
• A minimum of three years of relevant experience in marketing, communications,
  social media, content, media or campaign operations, preferably within an agency
• Practical experience coordinating marketing campaigns, content publishing, reporting or agency and vendor workflows
• Good understanding of digital and social media platforms, content formats and integrated marketing across owned, earned and paid channels
• Strong analytical skills, with the ability to organise data, identify relevant findings and prepare clear performance reports
• High level of organisation and attention to detail, with the ability to manage multiple priorities, deadlines, assets and stakeholders
• Strong written and verbal communication skills, with confidence working collaboratively across teams and with external partners
• Digital and technology literacy, with the ability to use AI-enabled tools responsibly to support research, content and reporting workflows
• Full professional fluency in written and spoken English is required; proficiency in
  Chinese, including Cantonese and/or Mandarin, is strongly preferred

Equal Opportunity

Cathay Pacific is committed to fostering an environment that values Diversity, Equity, Inclusion and Belonging. As an equal opportunity employer, we are committed to attracting and hiring qualified individuals from diverse backgrounds, experiences and abilities. We strive to create a respectful, inclusive workplace free from discrimination, harassment and bullying.

Privacy

Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.